B3H Media

GEO

GEO optimisation for businesses
that want to be found in AI search.

Customers also search and research through AI. We work on content, structure and credibility to make your business easier to understand and more relevant as a source in new search experiences.

B3H Media working together on a client's marketing

The future of search

Why is
GEO effective?

AI-powered searches often provide direct answers rather than just a list of links. This changes how customers find and compare businesses.

GEO is about making your knowledge clear and useful. Direct answers, a logical page structure and credible references can increase the likelihood of being used as a source. However, no one can guarantee a particular mention in an AI-generated answer.

B3H Media illustration of a business's visibility in an AI-generated answer

GEO in practice

How do you optimise for AI and the future of search?

01

AI-optimised content

Precise answers and relevant knowledge that address customers' questions and make content easier to understand.

02

Structured data

Clear technical organisation and relevant structured data help explain the context of your content.

03

Authority & credibility

Expertise, consistency, evidence and relevant external references support your business's credibility.

04

SEO + GEO strategy

Traditional SEO and GEO are considered together. A strong search foundation remains important in new search experiences.

05

Content structure

Logical topics, internal links and easy navigation make relevant answers easier to find.

06

Continuous development

Search behaviour and platforms change. Content and priorities therefore need continuous adjustment.

From plan to action

How we
work with GEO.

Morten Birch Jens Nørgaard Astrid Nielsen Nikoline Michaelsen Danish Ali

A structured programme from analysis to reporting. We build on your SEO foundation and make your knowledge, content and expertise clearer.

Get a price estimate
  1. Analysis

    We review visibility, relevant customer questions and existing content.

  2. Structure & content

    Clear answers, logical topics and suitable formats make your business's knowledge easier to use.

  3. Implementation

    We work on content, technical improvements and the overall user experience.

  4. Ongoing optimisation

    We track developments and continue working on areas that can strengthen relevance and visibility.

  5. Insight & reporting

    You get insight into the work, progress and next opportunities. The limitations of measurement are also made clear.

Price calculator

What does
a GEO solution cost?

Indicative estimate

Choose GEO separately for a fixed DKK 2,000 per month, excluding VAT. Add SEO, Google Ads and Meta Ads as needed.

Which services would you like help with?

Choose one or more services to see an estimate.

Selected case studies

Explore a selection
of our case studies.

View all case studies
A BikeRecycle road bike in a colourful studio setting

BikeRecycle

From unseen online store to market leader

A coordinated SEO, Google Ads and Meta Ads strategy built visibility, trust and growth for the used road bike store.

+289%revenue in one year
View case study
Black-and-white image of the Bachmann/Partners office with a green plant

Bachmann/Partners

From 10 to 35 employees in under five years

A clearer website and focused work on Google made the specialist law firm visible to more of the right clients.

+1300%total web traffic
View case study
Bright, furnished offices at OfficeAalborg

OfficeAalborg

From empty offices to full occupancy and a waiting list

Great serviced offices deserve to be found. With a coordinated digital strategy, OfficeAalborg went from 15% occupancy to fully let.

+409%revenue in two years
View case study
Removeit's bright clinic with a red chair and treatment equipment

Removeit

From start-up to local market leader

From low visibility to top rankings. SEO and Google Ads brought more relevant visitors and significant growth to the clinic.

+700%revenue since 2017
View case study

In less than a year, our revenue has grown by more than 270% — an investment that has delivered results far beyond our expectations.

Jonathan Truelsen Jonathan TruelsenPartner, Bikerecycle.dk

A good, flexible solution that I can wholeheartedly recommend to other small and medium-sized businesses without their own IT department. Outsourcing at its best.

Christian Bachmann Christian BachmannCEO, Bachmann/Partners

For years, our serviced offices were only 15–25% occupied — today, we have a waiting list.

Daniel Ørbæk Daniel ØrbækPartner, Beltoft Group

Questions & answers

Frequently asked
questions about
GEO.

01

How quickly can GEO have an impact?

It depends on your SEO foundation, content, authority and how platforms understand your business. Initial improvements are often structural, while visibility develops over time.

02

What does GEO cost?

The scope of content, structure, technical work and authority building determines the price. GEO can sometimes build on existing SEO work.

03

Is there a minimum commitment?

Our GEO agreements have a notice period of the remainder of the current month plus two months, with no long-term commitment. GEO typically requires ongoing work on content and credibility.

04

What do you need from us as a business?

Access to your website and relevant analytics tools, along with insight into your services, case studies, expertise and customers' questions.

05

How does GEO differ from SEO?

SEO primarily focuses on traditional search results. GEO focuses on being understood and potentially used as a source in AI-generated answers. Technical foundations, content and authority connect the two.

06

Can you optimise directly for ChatGPT and AI search?

You cannot control what an AI service chooses to mention. You can improve content, structure and credibility to make your business easier to understand and use as a relevant source.

07

Which businesses benefit most from GEO?

Especially businesses whose customers research, compare and ask questions before buying or getting in touch.

08

How do you measure whether GEO is working?

We monitor organic visibility, traffic, content and relevant AI-generated answers where possible, among other indicators. Measurement is not always as direct as with traditional channels.

09

How do we get started?

We start with an analysis of your website, SEO foundation, content and opportunities to make your business clearer.

Book afree analysis.

Morten Birch
Your first point of contactMorten BirchPartner · B3H Media
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    The future of search

    GEO optimisation is about being understood in AI-generated answers

    GEO does not replace SEO. It is about making your business's knowledge, services and expertise clear across traditional and AI-powered search.

    Ready for AI search

    GEO optimisation makes your content easier to use in AI-generated answers

    Clear topics, precise answers, FAQs and strong connections between services and case studies create a website that is easier to understand.

    From SEO to AI visibility

    A GEO agency that prepares your content for AI search

    We assess content, structure, rankings and credibility as a whole. The aim is to strengthen overall visibility without promising a particular mention or ranking.