Campaign structure
A considered structure makes it easier to manage, optimise and scale campaigns around clear goals.
Meta Ads
A Meta Ads agency focused on
Facebook and Instagram advertising.
Reach people who do not know you yet — and follow up with those already showing interest. We work with audiences, content and data so your advertising supports enquiries, bookings and sales.
Visibility and demand
Why is
Meta Ads effective?
On Facebook and Instagram, your business can reach customers earlier in their decision-making process. Strong messages and visual content can make a product or service relevant before a customer searches for it.
The channel also lets you follow up on earlier interest. Ongoing testing of creative, audiences and landing pages creates a stronger basis for optimisation.
Meta Ads in practice
Which opportunities do we work with?
Targeting
We work with audiences and signals based on your business and the available data.
Creative & ads
Messages, images and video are adapted to the platform and audience. We test the material to understand what generates interest and action.
Remarketing
We follow up with customers who have visited your website or shown interest, where consent and available data allow it.
Split testing
We test different ads, messages and audiences to give decisions a stronger data foundation.
Scaling & optimisation
Budget, content and targeting are continuously adjusted. We scale based on results, not simply because more money could be spent.
From plan to action
How we
work with Meta Ads.
From strategy and content to tracking, testing and optimisation. You get a clear direction and campaigns that are followed through.
Get a price estimateStrategy & audiences
We define the business goals, audience and messages that should generate interest and action.
Setup & tracking
Campaigns and measurement are set up so performance can be assessed against relevant conversions.
Content & creative
Ads are tailored to the platform, audience and specific offer.
Testing & optimisation
We analyse data and test changes to messages, material and targeting.
Scaling
When results support it, we adjust the budget and audiences.
Reporting & guidance
You get insight into results, and we review the next steps together.
Price calculator
What does
a Meta Ads solution cost?
Which services would you like help with?
Choose one or more services to see an estimate.
Tailor your solution
Choose markets and ad budgets where relevant. GEO has a fixed monthly price.
Here is your price estimate
Based on your choices. You can always go back and adjust them.
Your estimated monthly fee
per month · excluding VAT and ad spend
How the estimate is calculated
For SEO, Google Ads and Meta Ads, the fee depends on markets and ad budgets. Choose two of these services for 50% off the lowest-priced one. Choose all three and the lowest-priced service is included at no extra fee. This fee is shown as a range of ±20%. GEO is then added at a fixed DKK 2,000 per month — without a bundle discount or price range.
Your solution
The estimate is indicative and non-binding. VAT and ad spend are not included. We agree the final scope and fee together.
Discuss your estimate
Morten BirchPartner · B3H Media
Selected case studies
Explore a selection
of our case studies.
NEW CASEFitBike- Google Ads
- Meta Ads
- SEO
- Website
One coordinated effort.Almost twice as many bookings.
Almost100%more bookings
We brought Google Ads, Meta Ads, SEO and the website together in one plan — with a clear direction for every channel.
NEW CASEEventyrCykler- SEO
- Google Ads
- Meta Ads
- Website
More revenue. Less ad spend.
+38%revenue
−7 %ad spend
A new website, long-term SEO and smarter budget allocation across Google Ads and Meta. One joined-up approach to attracting new customers and following up on their interest.
- SEO
- Google Ads
- Meta Ads
From unseen online store to market leader
+289%revenue in one year
A coordinated SEO, Google Ads and Meta Ads strategy built visibility, trust and growth for the used road bike store.
- Website
- SEO
- Google Ads
- Meta Ads
A stronger digital foundation
10 → 35 employeessince 2019
A clearer website and focused work on Google made the specialist law firm visible to more of the right clients.
- Website
- SEO
- Google Ads
- Meta Ads
From empty offices to full occupancy and a waiting list
+409%revenue in two years
Great serviced offices deserve to be found. With a coordinated digital strategy, OfficeAalborg went from 15% occupancy to fully let.
- Website
- SEO
- Google Ads
From start-up to local market leader
+700%revenue since 2017
From low visibility to top rankings. SEO and Google Ads brought more relevant visitors and significant growth to the clinic.
In less than a year, our revenue has grown by more than 270% — an investment that has delivered results far beyond our expectations.
Jonathan TruelsenPartner, Bikerecycle.dk
A good, flexible solution that I can wholeheartedly recommend to other small and medium-sized businesses without their own IT department. Outsourcing at its best.
Christian BachmannCEO, Bachmann/Partners
For years, our serviced offices were only 15–25% occupied — today, we have a waiting list.
Daniel ØrbækPartner, Beltoft Group
Questions & answers
Frequently asked
questions about
Meta Ads.
01How quickly can Meta Ads have an impact?
Traffic and visibility can arrive quickly, but stable results usually require testing, data and optimisation. The first weeks focus on audiences, messages, creative and measurement.
02What does Meta Ads cost?
You pay Meta for ad spend and the agency for setup, management and optimisation. The budget is adapted to your goal, customer value and competition.
03Is there a minimum commitment?
Our Meta Ads agreements have a notice period of the remainder of the current month plus two months, with no long-term commitment. Specific terms are agreed before we start.
04What do you need from us as a business?
We typically need access to Business Manager, your ad account, Facebook Page, Instagram profile, website and tracking, along with insight into your products and customers.
05How do you take over an existing Meta Ads setup?
We review campaigns, audiences, creative, the pixel, event data and historical results. Existing work is retained where it makes sense.
06How do you measure whether Meta Ads is working?
Through relevant purchases, bookings, enquiries and revenue. Quality and cost per result matter more than clicks and impressions alone.
07Which businesses typically benefit most from Meta Ads?
Businesses that can communicate their products, services or messages visually. The potential depends on the offer, audience and customer journey.
08How do you assess what makes the most sense for us?
We assess your audience, offer, website, data and wider marketing. Meta can be used for sales, leads, remarketing or building demand.
09How do we get started?
An initial analysis provides an overview of your setup, opportunities and the campaigns, audiences and budgets worth considering.
Book a free analysis.
Start here
01
Tell us a little about your business
✓ No obligation
✓ Reply within 48 hours
✓ No long-term commitments
Facebook and Instagram
Meta advertising reaches customers before and after they search
Meta can build interest and follow up on existing awareness. We consider the channel alongside SEO and Google Ads so customers encounter a consistent business.
With Facebook advertising and Instagram advertising, we work both with new people and with those who already know you. The first encounter should explain why the product or service matters: what need does it address, who is it for and why is it worth exploring? A demonstration, a customer story or a clear offer can provide the starting point.
Later, customers often need different answers: evidence, practical information or help choosing. We adapt messages to that task and consider how the ads work with the website and Google searches. Meta should both create new demand and help interested customers take the next step.
Tracking and remarketing
Good Meta advertising takes more than attractive ads
The pixel, events and conversions should support sound decisions. Reliable data makes it easier to assess which ads and audiences contribute to the business.
We look at the connection between the ad and the action. A picture can attract attention, but customers also need to understand the offer and reach a relevant page after clicking. Messages, formats and landing pages are therefore one connected task. We test specific differences so we can learn from the result instead of changing everything at once.
Remarketing has a role where consent and available data allow it. Previous visitors may need an objection answered or a chance to see the product in use. At the same time, there must still be activity aimed at new customers. We do not judge the whole programme solely by how it performs among people who already know you.
Paid social with direction
A Meta Ads agency focused on sales, leads and better use of your budget
We start with your audience, offer and current data. Campaigns need a clear connection between goals, budget, ads and measurement.
A useful partnership starts with knowing what counts for your business. For some, that means shop purchases; for others, bookings or enquiries that a sales team can follow up. We use that distinction when choosing messages and assessing results. Plenty of inexpensive enquiries are of little value if they rarely become customers.
We also prioritise between Facebook, Instagram and your other marketing channels. The aim is not to give every platform an equal budget, but to give each activity a clear job. Budget and creative work are adjusted in the context of the whole programme, giving you a more connected approach rather than isolated campaigns.