Search ads
Search ads reach customers with an active need. We work on keywords, ad copy, bidding strategies and landing pages.
Google Ads
A Google Ads agency that makes you visible
at the right moments.
Reach customers when they search for what you offer. We work on campaigns, tracking and ongoing optimisation to give your advertising budget a clear direction.
Visibility and conversions
Why is
Google Ads effective?
Google Ads can make you visible in searches with high purchase intent. This makes it relevant when you want to turn existing demand into enquiries or sales.
Budget, keywords, geography and priorities can be adjusted continuously. You also gain insight into which campaigns and messages create value — when tracking and goals are set up correctly.
Google Ads in practice
Which ad formats are available?
Shopping ads
Show products with an image, price and store name. Your product feed, titles and structure should help the right customers find your online store.
Performance Max
Google's advertising inventory brought together in one campaign type. Tracking, feeds, assets and goals give the algorithm a stronger foundation to work from.
YouTube ads
Video can build awareness, support remarketing and generate demand. The audience and message should fit the wider strategy.
Display ads
Visual ads on websites and apps can complement search advertising. Relevant audiences and placements matter more than cheap impressions.
Remarketing
Follow up on interest from previous visitors. Relevant ads can bring customers back when they are closer to making a decision.
From plan to action
How we
work with Google Ads.
We take a structured approach from analysis to ongoing optimisation. The aim is better performance in the searches and campaigns that matter to your business.
Get a price estimateAnalysis
We review your business, market, competition and budget. This provides the basis for campaign types and priorities.
Setup
Campaigns, keywords, ads and targeting are given a clear structure. Tracking is set up to measure real actions.
Optimisation
Search terms, bidding strategies, ads and budgets are adjusted as performance develops.
Reporting
We review the results with you and make the next priorities clear. The focus is on the business behind the numbers.
Price calculator
What does
a Google Ads solution cost?
Which services would you like help with?
Choose one or more services to see an estimate.
Tailor your solution
Choose markets and ad budgets where relevant. GEO has a fixed monthly price.
Here is your price estimate
Based on your choices. You can always go back and adjust them.
Your estimated monthly fee
per month · excluding VAT and ad spend
How the estimate is calculated
For SEO, Google Ads and Meta Ads, the fee depends on markets and ad budgets. Choose two of these services for 50% off the lowest-priced one. Choose all three and the lowest-priced service is included at no extra fee. This fee is shown as a range of ±20%. GEO is then added at a fixed DKK 2,000 per month — without a bundle discount or price range.
Your solution
The estimate is indicative and non-binding. VAT and ad spend are not included. We agree the final scope and fee together.
Discuss your estimate
Morten BirchPartner · B3H Media
Selected case studies
Explore a selection
of our case studies.
NEW CASEFitBike- Google Ads
- Meta Ads
- SEO
- Website
One coordinated effort.Almost twice as many bookings.
Almost100%more bookings
We brought Google Ads, Meta Ads, SEO and the website together in one plan — with a clear direction for every channel.
NEW CASEEventyrCykler- SEO
- Google Ads
- Meta Ads
- Website
More revenue. Less ad spend.
+38%revenue
−7 %ad spend
A new website, long-term SEO and smarter budget allocation across Google Ads and Meta. One joined-up approach to attracting new customers and following up on their interest.
- SEO
- Google Ads
- Meta Ads
From unseen online store to market leader
+289%revenue in one year
A coordinated SEO, Google Ads and Meta Ads strategy built visibility, trust and growth for the used road bike store.
- Website
- SEO
- Google Ads
- Meta Ads
A stronger digital foundation
10 → 35 employeessince 2019
A clearer website and focused work on Google made the specialist law firm visible to more of the right clients.
- Website
- SEO
- Google Ads
- Meta Ads
From empty offices to full occupancy and a waiting list
+409%revenue in two years
Great serviced offices deserve to be found. With a coordinated digital strategy, OfficeAalborg went from 15% occupancy to fully let.
- Website
- SEO
- Google Ads
From start-up to local market leader
+700%revenue since 2017
From low visibility to top rankings. SEO and Google Ads brought more relevant visitors and significant growth to the clinic.
In less than a year, our revenue has grown by more than 270% — an investment that has delivered results far beyond our expectations.
Jonathan TruelsenPartner, Bikerecycle.dk
A good, flexible solution that I can wholeheartedly recommend to other small and medium-sized businesses without their own IT department. Outsourcing at its best.
Christian BachmannCEO, Bachmann/Partners
For years, our serviced offices were only 15–25% occupied — today, we have a waiting list.
Daniel ØrbækPartner, Beltoft Group
Questions & answers
Frequently asked
questions about
Google Ads.
01How quickly can Google Ads have an impact?
Traffic can arrive relatively quickly. The first weeks are typically spent collecting data, testing and assessing quality. The impact depends on your market, budget, website and tracking.
02What does Google Ads cost?
Ad spend is paid to Google. Setup, management and optimisation are additional costs. The budget should reflect your goal, competition and the value of a customer.
03Is there a minimum commitment?
Our Google Ads agreements have a two-month notice period and no long-term commitment. Campaigns need time to collect data and be optimised.
04What do you need from us as a business?
Access to Google Ads, Analytics, Tag Manager, your website and, where relevant, Merchant Center. We also need to understand your products, services, audience and customer value.
05How do you take over an existing Google Ads setup?
We review the account, tracking, campaigns, budgets and historical results. We then assess what should be retained, improved or rebuilt.
06How do you measure whether Google Ads is working?
We measure relevant enquiries, calls, purchases and revenue. For online stores, we often focus on ROAS and profit potential; for lead-based businesses, on cost and quality per enquiry.
07Which businesses typically benefit most from Google Ads?
Businesses with active demand for specific products and services. The website, competition, offer and customer value are crucial to the potential.
08How do you assess what makes the most sense for us?
We assess the market, search volume, competition, customer value and existing data before choosing campaign types and allocating the budget.
09How do we get started?
Book an analysis. We review your current setup and its potential, giving you a clear basis for deciding what to do next.
Book a free analysis.
Start here
01
Tell us a little about your business
✓ No obligation
✓ Reply within 48 hours
✓ No long-term commitments
Google Ads agency
A Google Ads agency that makes you a priority
The goal is not the most clicks, but the right clicks. We connect keywords, ads, landing pages and tracking so the work can be assessed against enquiries and sales.
We review what you advertise, which searches trigger your ads and where visitors land. An ad can attract plenty of clicks without attracting the right customers. We therefore consider the message, the reason behind the search and the page responsible for turning interest into a useful enquiry or a purchase.
The ongoing task is to decide what to continue, change or stop. We prioritise campaigns and products and include your feedback on the customers they bring in. This matters particularly when a cheap enquiry is not necessarily a good enquiry, or when different products generate very different profits.
A specialist with business understanding
Get help from a Google Ads specialist who understands business
Advertising is connected to pricing, margins, the customer journey and the sales process. That is why we review the foundations before recommending a higher budget.
For an online shop, this can mean distinguishing products by margin, stock availability and buying patterns. For a service business, it also means understanding which enquiries turn into work and how much new work you can take on. That context makes the numbers in the advertising account useful.
We also consider Google Ads alongside the rest of your marketing. SEO can help customers find you through relevant searches, while Meta advertising can introduce you to new people. Giving each channel a clear role helps us prioritise the budget and consider the journey from first visit to sale, rather than focusing only on the final click.
Google Ads pricing
What does Google Ads cost — and what do you get for your money?
A budget only makes sense in the context of customer value, conversion rate and competition. We work towards transparency in priorities, measurement and day-to-day decisions.
There are two costs to consider: the advertising spend paid to Google and the work involved in managing it. The appropriate level depends on your market, offer and capacity to serve relevant customers. A larger budget does not, by itself, solve an unclear message or a landing page that fails to explain the offer.
We recommend priorities that avoid spreading the budget thinly across everything at once. There needs to be room to learn which searches and offers produce useful results. We can then change the allocation or expand. You should understand where the money goes and why we recommend the next step.