From an unseen online store
to market leader.

BikeRecycle had a strong product: used road bikes for customers who valued quality. But the online store faced a familiar challenge — not enough of the right people were seeing its products.

An expensive used road bike also requires trust before a customer takes the next step. Our task was therefore both to make BikeRecycle more visible and to make it easier for interested buyers to move from consideration to a test ride.

We combined SEO, Google Ads and Meta Ads in a digital strategy focused on BikeRecycle's business. The channels needed to support each other and create a smoother journey from initial interest to a test ride.

SEO

Organic visibility was part of the foundation: BikeRecycle needed to be easier to find for people looking for a used road bike.

Google Ads

Search advertising complemented the SEO work by providing visibility when potential customers searched for a bike. The focus was on relevant interest — not simply more visits.

Meta Ads

Meta advertising helped introduce BikeRecycle and its bikes to new customers. Alongside the other channels, it was designed to build awareness of and trust in the online store.

In one year, BikeRecycle's revenue grew by 289%. The coordinated effort generated more test rides and strengthened the company's market position.

For BikeRecycle, success meant more than visibility. It meant turning interest into action — and helping more customers choose a used road bike.