Privacy policy.

1. Data controller

Birch Media ApS (B3H Media)
Company registration no.: DK41489944
Address: Ved Stranden 11D, 2nd floor, right
Email: kontakt@b3hmedia.dk
Website: b3hmedia.dk

B3H Media is the data controller responsible for processing your personal data when you visit our website or interact with us as a client or business partner.

2. Information we collect

We collect and process the following types of information:

• Technical data: IP address, browser type, operating system, time zone and the pages you visit (through cookies, GA4 and server-side tracking).

• Marketing data: Information about clicks, interactions with advertisements, completed forms and similar activity (Google Ads, Meta Pixel, LinkedIn Insight Tag, etc.).

• Contact information: Name, email address, phone number and, where relevant, company name when you complete a contact form or write to us.

• Client data: Information relating to agreements, proposals and invoicing if you become a client.

3. Purposes of processing

We process your information for the following purposes:

1. To respond to enquiries and enter into partnership agreements.

2. To improve the user experience on our website and analyse traffic.

3. To measure and optimise marketing (Google Ads, Meta Ads, LinkedIn Ads and others).

4. To meet legal requirements, such as accounting and bookkeeping obligations.

4. Legal basis

Processing takes place on the following bases under the GDPR:

• Article 6(1)(a) (consent) — when you accept cookies and tracking.

• Article 6(1)(b) (contract) — when processing is necessary to fulfil an agreement.

• Article 6(1)(f) (legitimate interests) — our legitimate interest in marketing and improving our services.

5. Data retention

We retain your personal data only for as long as necessary for the relevant purpose:

• Contact and client information: up to five years after the partnership ends (under the Danish Bookkeeping Act).

• Marketing and analytics data: up to 26 months (the Google Analytics standard retention period).

• Cookies are automatically deleted after the period stated in our cookie policy.

6. Sharing information

We may share data with trusted third parties, including:

• Google LLC (Google Ads, Analytics, Tag Manager)

• Meta Platforms Inc. (Facebook and Instagram)

• LinkedIn Corporation

• Stape Inc. (server-side tracking)

• Hosting provider and other technical data processors

All data processors process information under data processing agreements and are subject to GDPR requirements. Transfers outside the EU/EEA take place only to parties subject to the EU's Standard Contractual Clauses (SCCs).

7. Your rights

You have the right to:

• Access the information we process about you.

• Correct inaccurate information.

• Erase your information (the “right to be forgotten”).

• Restrict the processing of your information.

• Withdraw your consent to cookies or marketing.

• Complain to the Danish Data Protection Agency (www.datatilsynet.dk) if you believe we have breached the rules.

8. Cookies

We use cookies to analyse traffic and target advertising. You can change or withdraw your consent at any time through the cookie banner on the website.

Use the cookie icon in the lower-left corner to open your settings.

9. Contact

If you have questions about our privacy policy, you can contact us at:

📧 kontakt@b3hmedia.dk
📍 Ved Stranden 11D, 2nd floor, right, 9000 Aalborg, Denmark
📞 +45 71 99 63 63