One coordinated approach.
Almost twice as many bookings.

FitBike had already started investing in digital marketing. There was activity on Google, work with Analytics and contact with external advisers. Roger was also handling some of the work himself. The challenge was to connect those activities and give them a clear direction.

What was missing was a shared set of priorities for how marketing should contribute to the business. Which activities should build awareness? Which should reach customers already looking for a solution? And how should the website turn that interest into a booking?

Answering those questions meant looking at both the channels and the customer journey as a whole. Advertising and organic visibility needed to support each other, with the website part of the same plan. Without that connection, it becomes difficult to judge where the next investment of time and effort will make the greatest difference.

The challenge was organisational too: FitBike needed one place to get an overview, discuss ideas and set priorities. Marketing had to support day-to-day operations and growth without continuing to rely on Roger to connect all the pieces himself.

We began with an analysis of FitBike and agreed on goals and direction together. From there, we brought Google Ads, Meta Ads, SEO and website work into one coordinated effort. Each channel had a different role, but a shared purpose: to generate relevant interest and help more potential customers take the next step towards a booking.

Google Ads: Reach customers when they search

Google Ads focused on capturing existing demand. This is where FitBike can reach people actively searching for a relevant solution. The connection between the search, the ad and the landing page is essential. Advertising therefore had to be considered alongside the website: a relevant click only creates value for the business when the visit gives the customer a clear next step.

Meta Ads: Build awareness before the search

Meta Ads complemented the search channels with visibility on Facebook and Instagram. Its role was to build awareness and interest, including before a potential customer turned to Google. That gives Meta Ads a different job from search advertising. While Google Ads responds to active demand, Meta Ads can introduce the business and make more people aware of what it offers. Both needed to support the same overall direction.

SEO: Strengthen organic visibility

SEO was the long-term part of helping FitBike appear in relevant searches. The aim was to make the business more visible in organic search results, so visits would not depend solely on paid advertising. That requires close coordination with the website: visibility should lead people to content that addresses their needs and helps them decide whether FitBike is right for them.

The website: Turn interest into a booking

The website was the shared destination for traffic from the different channels, so work on it formed part of the marketing effort. The aim was to connect what first attracts a visitor’s interest with what they encounter next. Customers should be able to understand the offer and see how to take the next step. Advertising, SEO and the website each had a part to play in the same task.

Bringing the work together gave FitBike a shared framework for advice, priorities and next steps. It made it possible to discuss marketing as a whole and consider each channel’s role in relation to the business’s goals.

FitBike’s revenue grew by over 30% in the first half of 2026 compared with Q1 + Q2 2025. That represents clear progress for the business across a comparable six-month period.

At the same time, bookings increased to almost twice as many compared with 2025. More bookings are a tangible business result: they represent customers taking the next step, not just more attention or clicks. Revenue and bookings should, however, be read against their respective comparison periods.

From 1 January to 11 September 2026, FitBike recorded 4,212 organic visits from search engines, compared with 355 across all of 2025. That is almost 12 times as many — before 2026 is even over. The figures are measured as Organic Search sessions in Google Analytics and compare part of 2026 with the whole of 2025.

These results sit alongside work across Google Ads, Meta Ads, SEO and the website. The channels serve different purposes, and the overall revenue and booking figures do not measure the contribution of any one channel in isolation. The focus has been on the entire journey from visibility and interest to contact and booking.

The partnership has also freed up working time. With marketing brought together under our roof, Roger no longer has to coordinate all the parts himself. There is one place to get advice, agree on priorities and discuss new opportunities, leaving more time for his work at FitBike.

That value goes beyond individual campaigns. FitBike has gained a shared direction for its marketing and a simpler way to organise the work — alongside more bookings and higher revenue.