Astrid Nielsen
Design & SEO
Removeit × B3H Media
From start-up
to local market leader.
Removeit had the ambition and the treatment, but lacked visibility. Since 2017, focused SEO and Google Ads work has helped make the clinic a strong local choice for tattoo removal in Aalborg and Aarhus.
+700%
Revenue growth
Since 2017+1400%
Organic traffic
More relevant visitors−41%
Cost per conversion
Across paid Google Ads campaigns01 / Before we took over
A great service.
Too few people found it.
Removeit operated in Aalborg and Aarhus, but had limited visibility on Google. Competitors were winning the searches and bookings, while the clinic lacked a clear plan for its digital presence.
There was no targeted SEO programme. Advertising lacked structure, tracking, geographic targeting and ongoing optimisation. This made it difficult to see which activities actually generated customers.
02 / After we took over
Local searches.
Focused action.
Locally focused SEO
We worked on local landing pages, technical improvements and content about tattoo removal and relevant location-based searches. The aim was for Removeit to be found by people already looking for the treatment in their area.
Google Ads focused on the business
Campaigns were separated by city, treatment and search intent. Conversion tracking made actions measurable, while ad testing and ongoing bid optimisation helped use the budget more precisely.
03 / The result
More customers.
A stronger local reputation.
Organic traffic increased by 1,400%, while the cost per conversion in Google Ads fell by 41%. Revenue grew by 700% since 2017.
A stronger presence in relevant searches and more targeted advertising helped take Removeit from low visibility to a position as local market leader in Aalborg and Aarhus.
We have worked together for almost 10 years, and the results speak for themselves. From being almost invisible online, we are now the market leader in tattoo removal in both Aalborg and Aarhus.
