Astrid Nielsen
Design & SEO
Bachmann/Partners × B3H Media
From 10 to 35 employees.
A stronger digital foundation.
Bachmann/Partners specialises in tax law, criminal tax law, duties and corporate matters. When the partnership began in 2019, its digital presence did not reflect the firm's expertise. A new website, SEO and Google Ads became part of the foundation for growth.
+25
New employees
From 10 to 35 employees+845%
Organic traffic
More visitors from Google−31%
Cost of new matters
Reduction in cost per acquisition01 / Before we took over
Deep expertise.
Too little digital visibility.
Bachmann/Partners had strong professional credentials, but its website was technically outdated, not optimised for mobile, and lacked a clear structure for its key areas of advice.
It also lacked a focused Google Ads and SEO strategy. New enquiries therefore relied heavily on networks, offline media and recommendations from existing clients.
02 / After we took over
Three services.
One direction.
New website
The website was modernised with a professional design and a clear presentation of the firm's areas of advice. The focus was on credibility, usability and making it easier for prospective clients to get in touch.
Google Ads
We built campaigns around high-intent searches and the firm's specialist advice. Precise segmentation, search-term analysis and ongoing bid optimisation created a new, stable channel for relevant enquiries.
SEO
Technical optimisation, targeted landing pages and content strengthened organic visibility. The work covered searches relating to tax lawyers, tax advice, property valuations and crypto, among other areas.
03 / The result
A digital presence
that supports growth.
The combination of a website, Google Ads and SEO strengthened the firm's digital presence. Organic traffic increased by 845%, while the cost of acquiring new matters fell by 31%.
Since the partnership began, Bachmann/Partners has grown from 10 to around 35 employees. The digital work contributed to that development by making the firm's expertise visible to more prospective clients.
A good, flexible solution that I can wholeheartedly recommend to other small and medium-sized businesses without their own IT department. Outsourcing at its best.
Christian BachmannCEO, Bachmann/Partners
